Founders

JENNIFER FLORES | Co-Founder
Jennifer Flores is a writer, blogger, and pioneer in the Canadian design blogging community. Blogging since 2007, Jennifer is the writer behind Rambling Renovators, a chronicle of the renovations, DIY adventures, craft projects, and home life she shares with her husband Sean and 2.5 year old daughter Chloe.  

Recognized for her inspirational designs, Jennifer has appeared on The Nate Berkus Show (the first Canadian blogger to do so) and will have her home published in Canada’s premiere home d├ęcor magazine, Style At Home in the February 2012 issue. Jennifer has been included in Canadian House & Home’s “little black book of Canadian design blogs”, touted by Style At Home as one of their favourite “7 Stylish DIY Bloggers”, featured in The Globe & Mail’s Architourist column, and has been showcased on the blogosphere’s most popular design sites including Apartment Therapy, Design*Sponge, and Ohdeedoh.

Offline, Jennifer focuses on bringing the design & blogging communities together. As one of the organizers of the first Canadian Design Bloggers Meetup, Jennifer was instrumental in bringing together over 50 bloggers from across the Greater Toronto Area to network. She continues to foster the evolution of design blogging and is one of the co-founders of “BlogPodium” – a quarterly symposium that brings together bloggers, brands, and the design industry – scheduled to start in January 2012.

Jennifer is also a published author (Design City Toronto. London: John Wiley & Sons, 2007), holds a Bachelor of Arts from the University of Western Ontario, and a Master of Business Administration from the Schulich School of Business, York University. With a previous career in project management and strategic consulting, she is currently exploring a way to bring her passions for blogging and business together by providing strategic and social media consulting services to bloggers, public relations firms, and brands.


LINDSAY STEPHENSON | Co-Founder
Lindsay Stephenson is the writer behind "Little House Blog" a blog that chronicles Lindsay's obsession with all things creative. Lindsay is the owner and designer behind the popular stationery + art company, The Penny Paper Co. that was founded in 2004.

Lindsay's blog has been included in  Canadian House & Home’s “Design Sites We like”, was featured in Style at Home Magazine’s May 2010 issue, named one of Style at Home’s Favourite “7 Stylish DIY Bloggers” and Lindsay was the kick off blogger to the Steven and Chris Show’s Blogger Series in 2011. Lindsay has been called a “DIY Master” by Apartment Therapy, and joined Style at Home Magazine in 2010 as one of their guest bloggers. 

The combination of Lindsay's ability to spot trends, and business savvy became clear early on. While still in University, Lindsay was approached with the possition to be the the head of E-Mail Marketing & Design for a Canadian Toy Retailer upon graduating from Trent University. Two years later, in 2004 Lindsay launched the popular stationery & art company, The Penny Paper Co - which has since been featured in House Beautiful, HGTV, Style at Home Magazine, Apartment Therapy, Ohdeedoh, on CD Covers, and in advertisements worldwide. Additionally, Lindsay consults on e-mail marketing strategies and design for corporate clients.


In the Spring of 2011 Lindsay organized the charity initiative “Bloggers Give Back”–bringing together influential bloggers from across Canada, the USA and even the UK to help bring awareness, and funds to help transform a garden for a charity – George Herman House [Read BloggersGiveBack.com] The event has been extremely successful, recently welcoming onboard celebrity designer Carson Arthur from HGTV who will be implementing a design with the group in the Spring of 2012.



SHANNON FITZPATRICK | Event Planning + Marketing
In her spare time, Shannon Fitzpatrick is the founder and editor of What's Up Whimsy, a lifestyle, design and events blog that incorporates all of her favourite things in a "contemporary whimsy, with a hint of vintage" style.  Most recently, her latest venture marries her love for design and events in the form of an event and design styling company called Hoopla.


Shannon and her equally creative business partner, Robin, create hoopla for all types of occasions by designing events in their signature "handmade" style. Shannon's work has been featured on Apartment Therapy's Ohdeedoh and Hank & Hunt and she has been a guest contributor for Covet Garden's blog and Laura U Magazine. In her full time, Shannon is a marketing professional, specializing in social media communications